The
graphic montage has since become a focal point of the space, as
colour, type and imagery merge to depict both the creative and
technical aspects of automotive production.
“The concept behind the display was to
graphically tell the story of the production of a car from 0-100%,” said
designer Jai Yianni of Peddle Thorp Melbourne.
The circular pods span 360° over 3 levels and have been treated
with 300 square metres of self adhesive vinyl. The material - self
adhesive vinyl - was chosen as it best suited the scale of the
50 metre pod graphic and external factors like the high ceiling.
“The new design is carefully integrated to
the colour scheme of window blinds, furniture and adjacent partitioning.
The red used is the corporate colour for Holden
- the other colours represent a stretch of road framed by a blue
skyline. At the end of the display you can see the car drive off
into the distance. |
